Where is the Best Place to Advertise a Job?


Where is the Best Place to Advertise a Job?

  • October 28th, 2016
  • CategoriesBlog

As a business owner, the need to hire new employees can often seem to be a constant one. Maybe a longtime employee has left your service and you need to seek out a suitable replacement. Perhaps you’ve decided to expand your business and will need to create and fill new roles. Or it could be that you have excellent staff who keep getting promoted, making way for fresh new recruits to take their place. Whatever the reasons, as a business or organisation, you need to be able to hire new team members when the time comes. You’re ready to get the word out, but where to begin? Where is the best place to advertise a job?

The Problem with Online Job Boards

In today’s digital marketplace, the obvious place to advertise a job is on one of many online job boards. No doubt, these are great resources that definitely serve a purpose in the hiring world. But for most employers—businesses like yours—online job boards don’t achieve the results you’re looking for, and you deserve the best.

The problem with online job boards is sheer numbers. There are countless job postings for candidates to sort through, meaning that it’s very easy for your opening to get overlooked. Even with a dynamite advertisement with attention-grabbing copy, it’s highly likely that you’re getting passed over.

On the other hand, there is a striking abundance of jobseekers out there. Surely a few will find your advertisement and apply? While this is true, the numbers rule applies here as well. Many jobseekers apply for dozens and dozens of jobs, often submitting identical cover letters and resumes and hoping they receive an interview and potential job offer. For a business, this means that the majority of applicants for your open role will not be ideally suited to the position. In fact, they may not be appropriate candidates at all. After many interviews, you’ll wind up disappointed in your options and still without the right employee.

Word of Mouth Referrals

It might come as no surprise that many employees are hired based on recommendations from current staff members or business connections. This is one argument for the power of networking. It really may all come down to “who you know.” But what about clandestine job searches? Maybe you’re seeking a new executive role, but you don’t plan to advertise at all and want to keep things “hush hush.” Word of mouth referrals can work here as well, but often it is in the best interest of a business to hire from a fresh pool of candidates. It is also entirely possible that relying on recommendations may prove a dry source at some point; best to have other options available.

Traditional Job Advertisements

Looking to fill a basic part time role? It may be a fine idea to post a sign in your place of business or run an advertisement in a local newspaper, but for most organisations, this is far too simplistic. Positions in a vast number of industries and fields require specialised skills, unique knowledge, and specific qualifications. A traditional employment advertisement will prove ineffective here because chances are high that you won’t be targeting your ideal candidate. Instead, you need to seek out and identify the candidates who fit the bill as closely as possible. This involves a higher level of expertise.

The Best Option for Employment “Advertising”

Could it be that the best place to advertise a job is not to traditionally advertise at all? Working with a professional recruitment agency like On Line Recruitment and Labour Hire kicks your candidate search up a notch. Instead of sending a job advertisement out into space and crossing your fingers it finds the right individual, partnering with a recruitment agency ensures you’re not leaving your search to chance. We sift through our 7000+ member jobseeker database, sourcing those candidates who align perfectly with your needs and goals. In this way, we don’t just fill positions, we create partnerships; alliances which are satisfactory to both parties. For long term, short term, or temporary recruitment and labour hire, make sure you’re “advertising” the right way: with the expert strategies of our team at On Line Recruitment and Labour Hire. Contact us now for more details.

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Written by On Line Recruitment